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What is PPC? Learn the Basics of Pay Per Click (PPC) Marketing Whether you've heard about PPC marketing and are curious to learn more, or you already know you want to use PPC to market your business but aren't sure where to start, you've come to the right place! This is the first lesson from PPC University, a series of guided courses that teach you everything you need to know about PPC to make it work for you. table of Contents What is PPC? How does PPC advertising work? What is Google Ads? How PPC works in Google Ads How to do PPC with Google Ads PPC Keyword Research PPC campaign management How to get started with PPC What is PPC? PPC stands for pay per click, a digital advertising model in which the advertiser pays a fee each time one of their ads is clicked. Basically, you pay for specific visits to your website (or landing page or app). When PPC works correctly, the cost is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for...